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Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation

dc.contributor.authorPrexl, Katja-Maria
dc.date.accessioned2019-09-13T06:23:18Z
dc.date.available2019-09-13T06:23:18Z
dc.date.created2019-09-03T14:53:35Z
dc.date.issued2019
dc.identifier.citationtransfer Zeitschrift für Kommunikation und Markenmanagement. 2019, 65 (1), 36-42.nb_NO
dc.identifier.issn1436-798X
dc.identifier.urihttp://hdl.handle.net/11250/2616662
dc.language.isoengnb_NO
dc.titleHybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovationnb_NO
dc.typeJournal articlenb_NO
dc.description.versionpublishedVersion
dc.description.versionacceptedVersion
dc.source.pagenumber36-42nb_NO
dc.source.volume65nb_NO
dc.source.journaltransfer Zeitschrift für Kommunikation und Markenmanagementnb_NO
dc.source.issue1nb_NO
dc.identifier.cristin1721085
dc.relation.projectNofima AS: 201703nb_NO
dc.relation.projectNofima AS: 11946nb_NO
dc.relation.projectNorges forskningsråd: 267858nb_NO
dc.relation.projectNorges forskningsråd: 262308nb_NO
cristin.unitcode7543,3,3,0
cristin.unitnameSensorikk, forbruker og innovasjon
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.fulltextpostprint


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