Blar i Artikler / Articles på tidsskrift "Journal of International Food & Agribusiness Marketing"
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Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing
(Peer reviewed; Journal article, 2021)In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their ... -
E-commerce of Seafood – A Review of Existing Research
(Peer reviewed; Journal article, 2020)This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce ... -
Hybrid Surveys: A Method for the Effective Use of Open- Ended Questions in Quantitative Food Choice Surveys
(Journal article; Peer reviewed, 2018) -
Norwegian Farmed Salmon: A Commodity in Need of Differentiation?
(Peer reviewed; Journal article, 2023)Despite much innovation and development in the Norwegian salmon industry, the focus has largely been on building volume and reducing costs. Limited attention has been paid to develop value added products and differentiation ... -
Open-Ended Emotive Projection Test: A Nondeterministic Method for Understanding Consumers’ Emotional Reactions to Innovative Food Processing Technologies
(Peer reviewed; Journal article, 2022)The objective of this study was to reveal the efficiency of Open-Ended Emotive Projection Tests (OEEPTs) and Open-Ended Questions (OEQs) in understanding consumers’ reactions to products processed with innovative food ...