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dc.contributor.authorVeflen, Nina
dc.contributor.authorStorstad, Oddveig
dc.contributor.authorSamuelsen, Bendik Meling
dc.contributor.authorLangsrud, Solveig
dc.contributor.authorHagtvedt, Therese
dc.contributor.authorUeland, Øydis
dc.contributor.authorGregersen, Fredrik Alexander
dc.contributor.authorScholderer, Joachim
dc.date.accessioned2018-06-25T09:18:03Z
dc.date.available2018-06-25T09:18:03Z
dc.date.created2017-06-13T12:51:09Z
dc.date.issued2017
dc.identifier.citationInternational Journal on Food System Dynamics. 2017, 8 (2), 155-164.
dc.identifier.issn1869-6945
dc.identifier.urihttp://hdl.handle.net/11250/2502777
dc.description.abstractThe aim of this study is to investigate consumers’ reflections and reactions to a food scare news story. Previous studies indicate that risk communication not always is able to influence people’s behavior and that pre-existing attitudes may influence people’s reactions and reflections. In this study, we investigate how consumers critically reflect and emotionally react to a food scare, here defined as risk communication that spirals public anxiety over food safety incidents, and leads to an unwanted escalation in media attention. Fall 2014, a researcher from the Norwegian Institute of Public Health said in a newspaper interview that she never touched chicken with her bare hands. This interview was the beginning of a media storm, which resulted in a dramatic drop in sales of chicken. In this study, we explore a small group of consumers’ reflections and reactions to this news article. Data from five focus group interviews with Norwegian consumers of chicken were transcribed, content analyzed, and coded, before we conducted a multiple correspondence analysis and a hierarchical cluster analysis in JMP Pro 12. The findings indicate that consumers do reflect when confronted with a food scare story. Some question the research behind the news, others compare the food scare’s danger to other risks. Even though consumers do reflect around the facts in the food scare article, their emotions seem to affect their behavior more systematic than their reflections.
dc.description.abstractFood Scares: Reflections and Reactions
dc.language.isoeng
dc.titleFood Scares: Reflections and Reactions
dc.title.alternativeFood Scares: Reflections and Reactions
dc.typePeer reviewed
dc.typeJournal article
dc.description.versionpublishedVersion
dc.source.pagenumber155-164
dc.source.volume8
dc.source.journalInternational Journal on Food System Dynamics
dc.source.issue2
dc.identifier.doi10.18461/ijfsd.v8i2.826
dc.identifier.cristin1475680
dc.relation.projectNorges forskningsråd: 262306
dc.relation.projectNorges forskningsråd: 262303
dc.relation.projectNofima AS: 201704
dc.relation.projectNofima AS: 201703
dc.relation.projectNofima AS: 10834
dc.relation.projectNofima AS: 201702
dc.relation.projectNorges forskningsråd: 262308
dc.relation.projectNorges forskningsråd: 233738
cristin.unitcode7543,3,3,0
cristin.unitcode7543,3,4,0
cristin.unitcode7543,3,1,0
cristin.unitnameSensorikk, forbruker og innovasjon
cristin.unitnameTrygg og holdbar mat
cristin.unitnameMat og helse
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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