Browsing NOFIMA vitenarkiv by Author "Deliza, Rosires"
Now showing items 1-1 of 1
-
Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?
Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula; Deliza, Rosires; Ares, Gaston (Peer reviewed; Journal article, 2016)In projective mapping tasks assessors create an overall representation of the similarities and differences among samples by relying on a process of synthesis for analyzing and processing sensory information. Individual ...