Browsing NOFIMA vitenarkiv by Journals "International Journal of Entrepreneurship and Innovation Management"
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Understanding new corporate innovation strategies: Hybrid high-involvement approaches and the increasing importance of individual absorptive capacity
(Peer reviewed; Journal article, 2021)Driven by the challenges of digitalisation and increasing market dynamics, corporations must develop new strategies for innovation and knowledge management. This paper describes hybrid high-involvement innovation (HHII) ...