Blar i NOFIMA vitenarkiv på forfatter "Fifi, Viridiana"
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Meat replacer? No thanks! The clash between naturalness and processing: An explorative study of the perception of plant-based foods
Varela, Paula; Arvisenet, Gaëlle; Gonera, Antje; Myhrer, Kristine S.; Fifi, Viridiana; Valentin, Dominique (Peer reviewed; Journal article, 2022)A shift towards a plant-based diet is desired to promote sustainability, improve health, and minimize animal suffering. However, many consumers are not willing to make such a transition, because of attachment to meat and ...