• My style, my food, my waste! Consumer food waste-related lifestyle segments 

      Aschemann-Witzel, Jessica; de Hooge, Ilona E.; Almli, Valerie Lengard (Peer reviewed; Journal article, 2020)
      Adapting responsible food marketing practices to different customer types can make a valuable contribution to reducing food waste. The current study investigated the relation between food (waste)-related lifestyle patterns ...
    • The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store 

      Aschemann-Witzel, Jessica; Otterbring, Tobias; de Hooge, Ilona E.; Normann, Anne; Rohm, Harald; Almli, Valerie Lengard; Oostindjer, Marije (Journal article; Peer reviewed, 2019)
      Food stores have begun to tackle food waste at the point of sale. They do so by selling ‘suboptimal’ food before it is wasted, typically with a price reduction. However, efficiency of this food waste avoidance action can ...