• Influence of consumers' cognitive style on results from projective mapping 

      Varela, Paula; Antúnez, Lucía; Berget, Ingunn; Oliveira, Denize; Christensen, Kasper; Vidal, Leticia; Næs, Tormod; Ares, Gastón (Journal article; Peer reviewed, 2017)
      Projective mapping (PM), one of the most holistic product profiling methods in approach, is increasingly being used to uncover consumers' perception of products and packages. Assessors rely on a process of synthesis for ...
    • Pole selection in Polarized Sensory Positioning: Insights from the cognitive aspects behind the task 

      Ares, Gastón; Antúnez, Lucía; Oliveira, Denize; Alcaire, Florencia; Giménez, Ana; Berget, Ingunn; Næs, Tormod; Tomasco, Paula Alejandra Varela (Peer reviewed; Journal article, 2015)
      Background The need for precise and stable taxonomic classification is highly relevant in modern microbiology. Parallel to the explosion in the amount of sequence data accessible, there has also been a shift in focus for ...
    • Pole selection in Polarized Sensory Positioning: Insights from the cognitive aspects behind the task 

      Ares, Gastón; Antúnez, Lucía; Oliveira, Denize; Alcaire, Florencia; Giménez, Ana; Berget, Ingunn; Næs, Tormod; Tomasco, Paula Alejandra Varela (Peer reviewed; Journal article, 2015)
      Background The need for precise and stable taxonomic classification is highly relevant in modern microbiology. Parallel to the explosion in the amount of sequence data accessible, there has also been a shift in focus for ...
    • Pole selection in Polarized Sensory Positioning: Insights from the cognitive aspects behind the task 

      Ares, Gastón; Antúnez, Lucía; Oliveira, Denize; Alcaire, Florencia; Giménez, Ana; Berget, Ingunn; Næs, Tormod; Tomasco, Paula Alejandra Varela (Peer reviewed; Journal article, 2015)
      Background The need for precise and stable taxonomic classification is highly relevant in modern microbiology. Parallel to the explosion in the amount of sequence data accessible, there has also been a shift in focus for ...