Browsing NOFIMA vitenarkiv by Author "Prexl, Katja-Maria"
Now showing items 1-7 of 7
-
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development
Gonera, Antje; Milford, Anna Birgitte; Prexl, Katja-Maria; Berget, Ingunn; Varela-Tomasco, Paula Alejandra (Peer reviewed; Journal article, 2023)A more plant-based diet will contribute to food sustainability. Achieving this change requires collaboration across disciplines which is not easy to achieve. This article illustrates how interdisciplinary collaboration in ... -
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development
Gonera, Antje; Milford, Anna Birgitte; Prexl, Katja-Maria; Romm, Jonathan; Varela, Paula (Peer reviewed; Journal article, 2023) -
Four Plausible Futures of Food. Navigating the future for sustainable and healthy plant-based protein in Norway: A scenario approach
Prexl, Katja-Maria; Gonera, Antje (Nofima rapportserie, Research report, 2020)FoodProFuture (FPF) is a research project aiming for innovative, healthy, and sustainable exploitation of plant-based proteins in future foods in Norway and serves as a catalyst and initiator for the industrial uptake of ... -
Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation
Prexl, Katja-Maria (Journal article, 2019) -
Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators
Prexl, Katja-Maria; Hubert, Marco; Beck, Susanne; Heiden, Christian; Prugl, Reinhard (Journal article; Peer reviewed, 2019)n response to convergent and dynamic market developments, established firms use corporate accelerators to open their innovation processes to start‐ups. Among different accelerator themes, the ecosystem builder theme ... -
Moving Consumers along the Innovation Adoption Curve: A New Approach to Accelerate the Shift toward a More Sustainable Diet
Gonera, Antje; Svanes, Erik; Bugge, Annechen Bahr; Hatlebakk, Malin Myrseth; Prexl, Katja-Maria; Ueland, Øydis (Peer reviewed; Journal article, 2021)Unsustainable food production and consumption contribute to greenhouse gas emissions and global warming. Adopting a more plant-based diet has been identified as a necessary change toward a more sustainable food system. In ... -
Understanding new corporate innovation strategies: Hybrid high-involvement approaches and the increasing importance of individual absorptive capacity
Prexl, Katja-Maria; Gonera, Antje (Peer reviewed; Journal article, 2021)Driven by the challenges of digitalisation and increasing market dynamics, corporations must develop new strategies for innovation and knowledge management. This paper describes hybrid high-involvement innovation (HHII) ...