Browsing NOFIMA vitenarkiv by Author "Govaerts, Florent"
Now showing items 1-8 of 8
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Branding Nordic Seaweed: An Applied Multimodal Perspective
Cordeiro, Cheryl Marie; Altintzoglou, Themistoklis; Rognså, Guro Helgesdotter; Govaerts, Florent (Journal article, 2022)Developments in digital infrastructure in the past decade have allowed new marketing channels and opportunities for small medium enterprises (SME). This study was designed to illustrate how a multimodal analysis approach ... -
Consumer intention to buy products containing fish with better welfare: the role of empathy in an extended value-belief-norm model
Govaerts, Florent; Altintzoglou, Themistoklis (Peer reviewed; Journal article, 2024)Purpose A limited number of studies have aimed at understanding behavior towards animal welfare. However, there are indications that consumers make an important distinction between land animals and fish. As no studies have ... -
Consumers’ values, attitudes and behaviours towards consuming seaweed food products: The effects of perceived naturalness, uniqueness, and behavioural control
Govaerts, Florent; Olsen, Svein Ottar (Peer reviewed; Journal article, 2023)Seaweed has great potential as a natural, healthy, and sustainable food. Seaweed as food is novel in Western countries; thus, few studies have focused on the factors influencing consumers’ behavioural tendencies towards ... -
Emosjoner og sjømat – Hvilke emosjonelle reaksjoner har unge voksne til sjømat?
Bergsnev, Kamilla; Govaerts, Florent; Altintzoglou, Themistoklis (Nofima rapportserie, Research report, 2024)Sjømatkonsumet avtar i Norge, spesielt hos de unge voksne. Tidligere forskning har vist at pris og sensoriske egenskaper er avgjørende for matvalg, inkludert sjømat. Forskning har også vist at faktorer som både tilgjengelighet ... -
Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK
Govaerts, Florent; Olsen, Svein Ottar (Peer reviewed; Journal article, 2023)Purpose – This study aimed to identify and profile segments of seaweed consumers in the United Kingdom. Design/methodology/approach – Hierarchical k-means cluster analysis was used to identify consumer segments based on ... -
Exploration of seaweed consumption in Norway using the norm activation model: The moderator role of food innovativeness
Govaerts, Florent; Olsen, Svein Ottar (Peer reviewed; Journal article, 2022) -
Media representation of salmon aquaculture in France
Govaerts, Florent (Peer reviewed; Journal article, 2021)France is the second largest importer of salmon in Europe, and salmon is the second-most consumed fish. For a production country like Norway, French public perception is of high economic importance, because consumers' ... -
Status, verdi og utfordringer for matproduksjon i Arktisk Norge – Rapport 2 "Arktis som en matproduserende region"
Nøstvold, Bjørg Helen; Kvalvik, Ingrid; Heide, Morten; Govaerts, Florent; Hansen, Kristin Beate; Dalmannsdottir, Sigridur; Halland, Hilde; Vøllestad, Åse; Ramstad, Susanne (Nofima rapportserie, Research report, 2019)Målet med prosjektet er å vurdere potensialet for økt produksjon og verdiskaping av mat produsert i de arktiske delene av Norge. Funnene viser at endringene i klimaet potensielt kan øke både landbruks- og sjømatproduksjonen ...